Avatar director James Cameron isnt at all annoyed about Avengers: Endgame beating his record for highest-grossing movie of all time as he believes it shows cinema is far from dead.
The legendary filmmaker once held the top two spots for highest-grossing films with Avatar and Titanic with both movies grossing over $2billion (£1.6billion) but was beaten by 2019s Avengers: Endgame.
He revealed the fact he lost his record after 10 years actually gives him great hope for the industry as it proves people are still willing to spend their money and head to the cinema when a must-see film arrives instead of streaming films at home.
James told Deadline: Avengers: Endgame is demonstrable proof that people will still go to movie theatres.
The thing that scared me most about making Avatar 2 and Avatar 3 was that the market might have shifted so much that it simply was no longer possible to get people that excited about going and sitting in a dark room with a bunch of strangers to watch something.
He added that he hopes he can emulate the success of Avengers: Endgame with his upcoming Avatar sequels.
James explained: Will Avatar 2 and 3 be able to create that kind of success in the zeitgeist? Who knows. Were trying. Maybe we do, maybe we dont, but the point is, its still possible.
Im happy to see it, as opposed to an alternate scenario where, with the rapid availability, a custom-designed experience that everybody can create for themselves with streaming services and all the different platforms, that [theatrical potential] might not have existed anymore.
Avatar 2 was due to be released at the end of this year, but Disnet pushed back the release date by 12 months following a major shake-up at the studio.
The third instalment is then expected to be released in 2023, Avatar 4 is planned for 20Read More – Source