Have you ever walked around a city and thought you know what, this place could really do with even more Starbucks?
Me neither, but who cares what I think, because here come the coffee giants with a giant coffee shop, the giant-est one yet at four storeys, 43,000 square foot and, well, basically a whole Starbucks building. Sorry, that should be one venti building, or is it trenta? Extra grande?
Its called the Starbucks Reserve Roastery, and will open on North Michigan Avenue in Chicago on November 15 this year. Its the sixth of its kind, joining other huge roasteries in Milan, New York, Seattle, Shanghai and Tokyo, though the Chicago store is said to be the largest so far.
According to the coffee company, the Roastery will feature an immersive experience dedicated to roasting and brewing small-batch Starbucks Reserve coffee from around the world.
The 43,000-square-foot Roastery will open its door later this year, located at Michigan Avenue and Erie Street, in Chicagos Crate and Barrel building.
Gordon Segal, founder of Crate and Barrel, told NBC Chicago:
This building has a unique way of becoming a beacon for a brand, and I cant think of a better retailer than Starbucks to offer Chicago something new and exciting with its Reserve Roastery.
The huge space isnt just going to be a massive cafe full of baristas shouting I got a skinny soya orange mocha frappuccino for Charlize, though. The interactive space will also demonstrate a number of different brewing methods, different menus of different varieties of coffee and mixology, and a bakery on site. Blueberries the size of your fist!
The flagship Reserve Roastery opened in Seattle, naturally, in 2014. The Chicago branch will be the third in the US, after New Yorks Roastery. Chicago, however, will boast the largest one yet.