Movies

Dark Phoenix Flaps To $28M In China Through Friday; Full Overseas Weekend Still Flying Low

SATURDAY AM UPDATE: While its flailing domestically and certainly struggling abroad, Disney/Foxs Dark Phoenix had a $15.2M Friday in China, rising about 26% over Thursday and on the first full day of the Dragon Boat Festival. The cume there through yesterday is estimated at roughly $28M with a solid No. 1 showing. However, a drop is expected in todays play (as well as on Sunday) and the full weekend is looking at a possible $45M-$50M, depending on the holds.

That figure would be better than the unadjusted debut of Days Of Future Past, but down on Apocalypse, and roughly on par with Logan. Still, each of those had 3-day openings whereas Dark Phoenix is in a 4-day bow that includes a holiday. Social scores on the film are low at 7.7 on Maoyan and 6 on Douban. Maoyan is currently predicting a $72.4M (RMB 500.1M) final in China, not a good look for this bird.

(According to local China reporting, Godzilla: King Of The Monsters had a sizable jump on Friday, up about 160% from Thursday as it approaches $100M in the second frame.)

Dark Phoenixs full international box office cume through Thursday, and not including Chinas Friday, was roughly $28M. Also not included in that running total is Koreas Friday where the movie made 1B won ($846K) for a local cume of just $3.64M through yesterday. Its in 3rd place behind the powerful continued performances of Parasite and Aladdin, per Kobiz.

The full launch session on the poorly reviewed Dark Phoenix will come in at the low end of pre-weekend projections, possibly around $115M for all offshore markets save Japan and Indonesia where it is still to bow in the coming weeks. Thats down on both Days Of Future Past ($148M in like-for-like markets at todays rates) and Apocalypse ($134M).

Mexico was the key major to begin play on Friday with numbers to come.

PREVIOUS, THURSDAY: Disney/Foxs Dark Phoenix has begun rollout in some overseas markets as it looks, and is expected, to dominate offshore this weekend. Early estimates out of China put the start there at over $12M on Thursday ($13M+ including sneaks) which kicked off the Dragon Boat holiday locally. If the movie holds audience attention over the next few days, this portends a $50M+ opening for the full weekend.

However, there may be darker times ahead. The Maoyan score is a 7.7, lower than hoped for and potentially posing issues throughout this weekend which has two local movies also vying for ticket buyers. Maoyan is also reporting slightly different numbers compared to what weve heard from other sources. It has $15.8M for Dark Phoenix through today including limited Wednesday previews.

In what is the last Fox/Marvel X-Men movie before Disneys MCU likely reboots the mutant hero franchise, Dark Phoenix will touch down in all major markets, save Japan and Indonesia, through Friday. Our early low-end range on the movie was $120M for international, and depending on China, it could ultimately skew lower.

We dont have all of the numbers for the offshore markets that opened through today, but the ones we are privy to show Dark Phoenix as No. 1 in eight out of 11, mostly lower than the last X-Men movie, Apocalypse. That film was a critical disappointment domestically at 47% splat on Rotten Tomatoes while Dark Phoenix is carrying a much rotteneRead More – Source

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