Food

A Jaffa Cake Yard is no longer actually a yard and people are outraged

jaffa cake yard is no longer a yardjaffa cake yard is no longer a yard
What is going on? (Picture: Metro.co.uk)

There are some constants in life we thought we could rely on, no matter how troubled our times.

But over and over again, our faith has been smashed to smithereens.

First it was Terrys chocolate orange, shrinking in size but rising in price. Then Toblerone changed shape.

Now its the sweet, loyal (or so we thought) Jaffa Cake breaking our hearts into a million pieces.

Remember the Jaffa Cake Yard – the long stick of Jaffa Cakes your parents would get you for Christmas?

Well, that long box is now filled with lies and disappointment.

It turns out that the Jaffa Cake Yard is not actually a yard, as the size has been reduced to just 28 inches. Thats eight inches short.

The entire length of the tube is just 32 inches, with four inches of dead space.

The ?Yard of Jaffa Cakes? box with the number of Jaffa Cakes it actually conatins - which is smaller than last year but just as EXPENSIVE.See National News story NNjaffa.The 'Yard of Jaffa Cakes' festive favourite has become the latest casualty in the war against sugar. Last year McVitie's came under fire when a normal pack size shrunk from 12 cakes to 10. And now McVitie's has reduced the total number of jaffa cakes in the Christmas product from 48 to 40 - but the price has not changed with it. The cracker still sells for ?3 in Tescos and is noticeably smaller than last year's offering - weighing in at just under 500g compared to the 750g packet sold in previous years.
The packaging and what it contains (Picture: SWNS)

Its not just that the box has been shortened, mind you. Its been discovered that the Yard contains eight fewer Jaffa Cakes than before, with just 40 Jaffa Cakes.

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People, naturally, are outraged.

McVities has responded to the fury, stating: It was over a year ago that we announced changes to the pack sizes of our Jaffa Cakes.

A comparison of how many Jaffa Cakes in last years ?Yard of Jaffa Cakes? box(left) compared to this years (right).See National News story NNjaffa.The 'Yard of Jaffa Cakes' festive favourite has become the latest casualty in the war against sugar. Last year McVitie's came under fire when a normal pack size shrunk from 12 cakes to 10. And now McVitie's has reduced the total number of jaffa cakes in the Christmas product from 48 to 40 - but the price has not changed with it. The cracker still sells for ?3 in Tescos and is noticeably smaller than last year's offering - weighing in at just under 500g compared to the 750g packet sold in previous years.
The Jaffa Cakes in last years Yard versus this years (Picture: SWNS)

These changes included more options for Jaffa lovers introducing snack and sharing style packs and also changing our standard packs from 12 cakes to ten.

Our new seasonal Jaffa Cracker consists of four individual packs of ten cakes which are stacked and designed to be gifted over the festive period.

A close-up of the ?Yard of Jaffa Cakes? box with tape measure.See National News story NNjaffa.The 'Yard of Jaffa Cakes' festive favourite has become the latest casualty in the war against sugar. Last year McVitie's came under fire when a normal pack size shrunk from 12 cakes to 10. And now McVitie's has reduced the total number of jaffa cakes in the Christmas product from 48 to 40 - but the price has not changed with it. The cracker still sells for ?3 in Tescos and is noticeably smaller than last year's offering - weighing in at just under 500g compared to the 750g packet sold in previous years.
As you can see, not a yard. (Picture: SWNS)

We understand there are online independent retailers who are misleading consumers by selling McVities products with incorrect information.

Although this is not within our control we take appropriate measures to report these as soon as were made aware.

More: Food

So essentially, the Jaffa Cake Yard is explaining away its smaller size by no longer being called a Yard but a cracker. Very sneaky, McVities.

Its all well and good fixing the description so youre not actually deceiving anyone with measurement-based description, but wed still like some more Jaffa Cakes. Thanks.

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