That’s according to Donatella Versace herself, who said in an interview with 1843 Magazine: ‘Fur? I am out of that. I don’t want to kill animals to make fashion. It doesn’t feel right.’
This is quite the about turn for the brand, which at the time the interview was conducted was advertising fur-embellished coats.
The brand has historically used a LOT of fur in its collections, ranging from mink and raccoon dog accessories to fox coats, shown as recently as 2017.
But so shall Donatella say it, so shall it be done. She’s officially declared that real fur will no longer be used in Versace designs.
Claire Bass Executive Director of Humane Society International (HSI) UK said: ‘Versace is a massively influential luxury brand that symbolises excess and glamour, and so its decision to stop using fur shows that compassionate fashion has never been more on trend.
‘Versace is following in the footsteps of fellow fashion giants Gucci and Michael Kors who have dropped fur in the last six months.
‘Such influential brands turning their backs on cruel fur makes the few designers like Fendi and Burberry who are still peddling fur look increasingly out of touch and isolated.’
The fight to make fashion fur-free continues, of course.
Fur farming has been illegal in the UK since 2000, but Britain has imported more than £650million worth of fur from countries such as China and Poland.
Recently celebs including Dame Judi Dench signed a letter to Theresa May in support of the #FurFreeBritain campaign, to put a stop to real fur being sold in the UK.