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Ace Hardware Decides To Not Ding Ads On Laura Ingrahams Program After All

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A combination of file photos show media personality Laura Ingraham in Washington October 14, 2017 and Marjory Stoneman Douglas High School student David Hogg, at a rally in Washington March 24, 2018. REUTERS/Mary F. Calvert, Jonathan Ernst/Files | Advertiser Jumps Back On Team Ingraham A combination of file photos show media personality Laura Ingraham in Washington October 14, 2017 and Marjory Stoneman Douglas High School student David Hogg, at a rally in Washington March 24, 2018. REUTERS/Mary F. Calvert, Jonathan Ernst/Files | Advertiser Jumps Back On Team Ingraham Photo of Chris White

7:06 PM 04/13/2018

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Ace Hardware decided to continue advertising on Laura Ingrahams Fox News program after initially caving to a boycott targeting the conservative host.

An Ace spokeswoman backtracked Thursday on an April 5 statement the company made, announcing the initial decision to cut advertising from the “Ingraham Angle.”

“The information we had at the time of the initial request was incomplete, and we apologize for that,” the spokeswoman told The Wrap in an email. The company has not “altered our current media schedule,” she said, adding Ace “regularly reviews our media strategy.”

Ace was singing a different tune in a statement announcing its initial decision to pull ads. “I can confirm that we do not have any plans to nationally advertise on Ingrahams show in the future,” the same spokeswoman told TheWrap on April 5.

Aces decision to reverse course is the first time a company has publicly resumed advertising on Ingrahams program after cutting loose its support after her comments on Parkland high school shooting survivor David Hogg.

She apologized in an April 9 tweet for mocking Hoggs failure to get accepted to colleges. Hogg and others at Parkland teamed up with online outlet Media Matters to push advertisers to boycott Ingrahams show.

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